Australia's top beauty influencers reveal how they made it big on social media


With over 13 million followers between them, Chloe Morello, Lauren Curtis and Danielle Mansutti are three of the world's biggest names in beauty, but to what do they owe their success?

At the Cannes Lions Festival of Creativity earlier this year, YouTube released figures showing that a staggering 60 per cent of millennials credit a YouTube vlogger for changing their life or their view of the world. When you consider the reach of some of the biggest beauty vloggers in Australia - names like Lauren Curtis, with 3.5 million YouTube subscribers, or Chloe Morello, who clocks in at 1.9m - it's a fact that speaks volumes about both the transformative power of make-up and social media in all its iterations... READ MORE