Anna is a writer, editor and content strategist with experience in both digital and print publishing. She specialises in luxury lifestyle content, spanning beauty, health and fitness, fashion, food, travel and interior design.
Anna is in her element debunking the latest beauty buzz ingredients and analysing the Alessandro Michele effect, but is equally at home (more so if champagne’s involved) reviewing new restaurants and shining a spotlight on up-and-coming travel hotspots.
Anna turns around sparkling, SEO-inclusive copy for publications and brands alike. She has interviewed industry luminaries in all her areas of specialty, from Kym Ellery to Miranda Kerr, Heidi Klum to Chris Hemsworth and Mick Fanning to Kevin McCloud.
Her work has taken her to the bright lights of Vegas (not as trashy as it sounds – read up on why here), an Upper East Side soiree with Hugo Boss and the slopes of Mount Hotham with Audi.
Anna also dabbles in content marketing, corporate writing and copywriting for brands including luxury fashion e-commerce site Farfetch.